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        A couple of days ago to see a major search engine in China, market share information. Google and Baidu add up to more than 90 percent market share, Yahoo in the Chinese market accounted for the very small. But in any case, Yahoo is also a very important in the world of search engine.

        Each search engine's ranking algorithms are not the same. Comparatively speaking, Google's algorithm for the most complex and most difficult to control. MSN's algorithm will pay more attention to the optimization of the page. For example, keyword stuffing, are often able to obtain good results among MSN.

        And Yahoo is the most emphasis on the number of incoming links. Although based on the Import link to Google's ranking algorithm is invented, but now all the search engines have it as an important part. Yahoo, the number of incoming links to see some overweight, but not now Google, joined the many other amendments.

       Yahoo ranked in the good results, you just buy one or two large sites within the scope of the whole site advertising links, there will be good results. Because these ads link will appear in the tens of thousands of pages, for example, in the bottom of the page or the left menu bar and so on. Some large sites may be a few or even 100,000. Such a large number of incoming links in Yahoo's ranking among them a decisive role.

     This is where Yahoo ranked easy, it is also fatally flawed. Because it is easily manipulated. Unlike Yahoo, Google, the link will take into account the increase in speed, whether the distribution of natural links, links page of history, the links page content is relevant and so on. Yahoo seems to have only the number of values, rather than the quality value.

     According to reports, Yahoo's entire database and Google about the same number of pages, there are more than Google. But the overall quality of search results than Google is still some time before. Yahoo ranked in the first 20 of them, often able to see Web site filled with garbage. One of the major reasons is that only the number of incoming links will be able to get good rankings in Yahoo.