The definition of

         E-mail marketing is the user's prior permission under the premise of the way via e-mail delivery to the target users valuable information as a means of network marketing.

Three factors

Here on the definition of Email Marketing stressed the three basic factors: based on user permission via e-mail message, the information is valuable to users. The lack of a three factors, we can not call it an effective Email marketing.

Three basis

This shows that Email marketing needs to carry out certain basic conditions, in particular the internal list of Email marketing, online marketing is a long-term task, in licensing the practice of marketing, enterprises are most concerned about is: permission Email marketing is how to achieve it? Access to user license There are many ways, such as user access to certain services and registered as a member, or the user take the initiative to subscribe to news e-mail, electronic publications, etc. In other words, permission marketing is certain to provide users with valuable information or services premise. This shows that Email marketing need to be resolved to carry out three basic questions: What are the users to send e-mail, send the contents of the e-mail, and how to send those messages.

These three basic questions here further grouped into three major Email marketing, namely:

(1) Email Marketing technology infrastructure: from the technical to ensure the user to join, withdraw from the mailing list and to achieve the user information management, as well as e-mail and effectiveness of tracking and other functions;
(2) the user's Email Address resources: the user voluntarily joined the mailing list under the premise of an adequate number of users Email Address resources Email marketing is a necessary condition to play a role;
(3) Email Marketing: The marketing information is sent via e-mail to the user, the message can be caused to the user valuable user's concern, the content of effective design is to play the role of Email Marketing basic premise.

When these conditions are met after the foundation in order to carry out the true sense of the Email Marketing, Email Marketing effect gradually manifested.

Here it is necessary to point out that, Email marketing is a broad concept, including both the establishment of enterprises to carry out its own mailing list Email marketing activities carried out, including professional service providers through e-mail ads running. To further show that different circumstances to carry out the difference between Email Marketing, Email Address in accordance with the ownership is divided into internal and external Email Marketing Email marketing, or call the list of internal and external list. Internal list is a business / website information on the use of registered users to carry out the Email Marketing, and the list refers to the use of external service providers or other professionals can provide professional services provided by Email marketing services, e-mail ads running the enterprise itself does not own Email address of the user's information, and need not, information management and maintenance of these users. External list is online advertising a form of expression. Email marketing list of internal and external list of Email Marketing in the method of operation has a clear distinction, but they must meet the Email Marketing by three basic factors: Based on the user license, by e-mail message, the information is valuable to users. List internal and external list have their own advantages, the two are not contradictory to each other, if necessary, and sometimes can be used at the same time.

For external list, the technology platform is provided by professional services, so, Email marketing is the basis of the only two, that is, potential users of the Email Address resources Email marketing options and the content of the design.


The establishment of

Carried out using in-house list Email Marketing Email marketing is the mainstream of the way the book is also the focus of discussion. A high-quality mailing list for the importance of enterprise network marketing many enterprises have been confirmed by practical experience, and become an important competitive advantage to enhance one of the means, so the establishment of a mailing list of their own is very necessary. Many sites have attached great importance to the establishment of the internal list. However, to build and run a mailing list is not a simple matter, involving various aspects of life.

First of all, the establishment of a mailing list and Web site are usually a combination of other functions, not a person or a department can work independently, will involve technology development, web design, content editing, etc., may also be related to marketing, sales , technology and other sectors of duties, if it is outsourced services, and professional services also need to carry out the function of the demand for communication.
Secondly, the mailing list must be voluntary to join the user to see if it can obtain the user's recognition, in itself is a very complicated thing, to be able to maintain long-term users has increased steadily, the contents of mailing lists must be valuable to users, e-mail content also requires professional production.
Third, the mailing list the number of users who need a longer period of accumulation, in order to gain more users, but also the need for a mailing list as necessary to promote itself, the same need to be invested considerable resources in marketing.