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Msn optimization

Although there are many search engine optimization expert on the relative importance of MSN Search could not buy, but I do not think anyone will forget that Microsoft is able to provide search engine business potential capacity in the market. As long as Microsoft in its Windows XP Home Edition and Microsoft's next-generation Longhorn operating system bundled version of MSN Search, then there will be many new Internet users through the MSN search engine to find online.

        It is precisely because of the implication MSN search engine's tremendous market potential, especially in the rapid development of online customers the market today, MSN lightly any marketing strategy is extremely unwise.

How to optimize for MSN Web site

MSN optimization is relatively simple, you can use the "one center and two basic points" to describe. In short, it is a website page factors as the center to the page and non-page factor in the use of words as the basic point.

A: The page optimization as the central factor

In fact, MSN and Yahoo ranking system is somewhat similar to, basically focusing on the page factors. Therefore carried out for MSN Web site optimization, the main factors should be placed on the page. The main page ranking factors include: page content, site URL, page title and site description.

To note is that, MSN ranking system will be closer look at the page content, so the page optimization, web page content optimization in particular has become the top priority.

Second: The Key and the use of frequency as the basic point

Page content appear in the key word and the use of density

It is precisely because the content of the page to optimize the significance of MSN, so it is not difficult to infer MSN appears on the page words and words appeared concerned about the degree of density. Although a number of other search engines, like Google is also more emphasis on keyword density. But in fact, by virtue of keyword density is more easily won him the goodwill of MSN. But the page content is not only the key word there, MSN on the page title, URL and even appeared in the key word are more sensitive. Therefore, in such places can increase the intensity of the use of keywords.

Logo yuan (META TAGS) of words

We all know that the majority of Meta search engine's ranking system, almost insignificant, especially Google. Yahoo's attitude better. MSN is even more serious than Yahoo. Therefore, we should not neglect the element of reasonable optimization logo.

Put an end to the repeated use of the same page element logo circumstances, at the same time ensure that every page has its own tailor-made contents rather than the same logo yuan. The more important of the two million logo Keywords (META KEYWORDS) and description (META DESCRIPTION), use should be taken to ensure they are faithfully reflected the site's content, and should pay attention to the rational use of words.

Note: the use of the words should pay attention to scale, to ensure in advance for Google and Yahoo to optimize the work done to avoid the situation of trade-off.

Three: to optimize the link text as the basic point

In the page to focus on optimizing the work of factors, but also do not forget to non-page factors to improve the optimization. Here mainly refers to non-page Web site backlink link text. As against other major search engines (such as Google and Yahoo) to optimize the need to pay special attention when used in the reverse link the same link text, MSN is no exception. Although the MSN on the importance attached to external links as Google, but will also give a significant proportion of attention.

MSN is a website content and key words is highly sensitive to the search engine. Therefore, the use of the link text should be able to "reflection" of words. At the same time, the most difficult for the network link text manipulation features, so it's ranking in the search engine system, a high proportion. MSN is no exception.

In particular, it is worth mentioning that: MSN text link to the outside even more emphasis on external links to itself. It can be said that the link text contains words is to ensure that the web site of the solid foundation of good ranking. Therefore, should ensure that the link text that contains links to pages with the theme with relevant words. This page will benefit because the words of a reasonable use and benefit from the use of double density.

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