News Marketing

     Company News Marketing, is based on enterprises as the mainstay, in accordance with the laws of media operations, through careful planning, man-made events or corporate news

The use of media operations, news events, with media reports of concern to attract consumers, enterprises and products so as to achieve the role of propaganda.
 
     Therefore enterprises should learn to news marketing, a master planned news several elements:
 
     1, of the press is the main marketing company, is standing on its own business planning point of view.
 
     2, the press is to achieve the purpose of marketing a business requirements, not the news reached the purpose of planning for enterprise no meaning.
 
     3, News planned route of transmission must be the mass media so as to expand the scope of news dissemination, caused a sensation effect.
 
     4, press releases the media's position is based on an objective and fair manner to cover the facts speak, causing the phenomenon of news and information effect.
 
     5, in terms of operation, must be in accordance with the press law, ring false news, pseudo-news or news is not news.
 
     6, news may be planning to man-made and there can be a hot social news events news operation, as long as it is all links

The existence of well-planned so that the issue a matter of course.

     General business is the main way of advertising propaganda, whether it is television, newspapers, radio, or magazines, outdoor media, enterprises have to Canton

Been issued by the form of relevant information to inform consumers. Advertising is seen as the most direct and effective means of publicity, many companies because the overwhelming

Ad bombing of enterprises have greatly benefited this era known as the Advertising Age. But the ad was finally "out of an open Santana, but do not open

Back to an Audi, "the ad declared nor a panacea for corporate publicity.

     Use of the media to the platform, people want to read the news do not want to accept ads, why not to press the form of publicity for the enterprise? So "paid

News "has become a business and the media in the form of common concern, as both businesses and benefit from the media, so all kinds of news conference has become a media"走穴

"The scene, the tone of coverage in the media business has become a media interview with the topic of lengthy cumbersome.
 
     But the real news as a means of enterprise marketing yet, although many businesses have seen the important role of marketing information, as enterprises

Industry and consumers a good means of communication, gradually been favored enterprises, domestic enterprises news planning skill is clearly not enough, new

Wen marketing is still in its test phase water.

Innovation, and in the dissemination of ideas, mode of transmission and dissemination of innovative content for existing sources of information for deep processing and high output, open the business and consumer

Depth charges were high-speed communication channel to address the advertising readability and credibility, is a breakthrough Advertising Communication bottleneck only choice.

In 2001, news ---- marketing this with the vocabulary of Chinese origin from 21 media organizations Fuk Loi first proposed, for the first time show business

Marketing sector. Bolstered by nearly 10 years of market experience in actual combat and the news media, combined with China's current marketing environment and media development trend of the 21st century opened Fuk Loi

Create a new mode of transmission of the effectiveness of the brand - "1 +1" news marketing communications mode.

"1 +1" news marketing mode that is "News + advertising" refers to marketing activities in an effective and comprehensive use of news reports the two major industrial and commercial advertising Chuan

Broadcast means a two-pronged, coordinated operations, and create the best spread of performance. News reports through the forms and practices, multi-angle, multi-level and interpretation

Address corporate culture, brand content, products mechanism, the interests of commitment to the dissemination of industry information, leading the consumer fashion.

News marketing concept, in the marketing sector aroused great wave of Han Ran. It has resolved a long time consumer advertising exclusion and reverse back to the heart

Justifications to news of the operation of means of dissemination of traditional form of a revolutionary transformation and innovation. Marketing News has distinctive dual attributes:

Compared with the ad, it has the characteristics of news to a hot topic or news event cut, and brand messages have links to use large amounts of data

Or facts of information transmission; compared with the news, it has the characteristics of advertising, positioning and content description of the title requires the message associated with the brand,

Dissemination functions generate advertising. "News of marketing" for its兼俱"readability and credibility, influence, and influence, and social attention and attention

High, but will also be advertising regulatory review of advertising "and other characteristics of 5 years to become the most popular marketing terms, but also by industry veterans as a"

Following the 'Integrated Marketing Communications', the marketing sector of China's most influential ideas. . "