Web site marketing effects need to be closely monitored, as well as the input-output ratio is not the boss in order to look at, but to select the most effective way of network marketing.
         Internet marketing tactics, but for a particular site, not every network marketing tactics will be effective. The efficiency of various practices are also different. Only through the various attempts, at the same time calculate the input-output ratio, monitor results, identify the most effective way, and repeat this approach. Invalid or input than too low, then no longer in use.
         Line advertising is often a waste of advertising budgets do not know where. And network marketing can be adopted by the effect of monitoring, to know which marketing activities are running at a loss? Which is profitable? The most important is not the cost of high and low, but input-output ratio.

         The most typical example is the competitive position. Each time a user clicks are honest appeared to spend the gold. But if there is a sufficiently high input-output ratio, the site can rest assured on the advertising budget. That is why even some auction site ranking is not out of the budget spent. Because they are monitored and calculated, to know which words will certainly benefit from it. But these words by the number of search is limited and can not be unlimited expansion. Therefore, many companies bidding to do the search, we must invest time to find more words, monitor the effectiveness of these words, to single out the effect of a good word, and to stop the loss of words.