After several years of painstaking development, electronic journal from the beginning was the content of the negative market trend to pay for circulation to the formation of advertising to attract profit model, and gradually perfected the new advertising medium as a unique marketing advantage.

         E-zine to picture a new interactive digital content and form of expression, stressing visual impact of the Slow Food way of reading, pictures, text, video, audio, animation, interactive games, and so on various elements of the investigation made a perfect combination to become A new force to subvert the reading habit. Popular electronic magazine has been the formation of the scale of its users have brought the issue of very high, such as ZCOM 380 million users, the site of independent IP site 2000000, only magazine PV can achieve two million. ZCOM platforms such as the current nine sub-900 magazines, single of the single-phase circulation of more than one million, a total of more than two hundred million times the issue. In the electronic magazine, whether advertising or interactive advertising video game where the investigation in the electronic magazine can be achieved. E-zine also resulting unique marketing characteristics. Below is a brief from the electronic journal of the characteristics of analysis of several electronic magazine marketing strategy with a view to marketing enterprises electronic magazine ads provide a reference

         Reading habits because of the reasons for readers to read newspapers and magazines to read between the mentality is different, read the newspaper more access to information, read the magazines tend to be more casual sex. People need a certain amount of time to read a magazine they like.

         With the continuous deepening of the network, the Internet broke the speed bandwidth bottleneck, electronic magazines and more magazines characteristics. E-zine is based on the way to download, which make it easier for readers arbitrary, at the same time, major electronic magazine website also designed to respond to the download software to solve the issue of network transmission speed. ZCOM network such as ZCOM itself is a download tool with powerful features, visit the Web site can achieve more than wire-speed downloads, a fundamental obstacle to sudden speed nets.

         In this way, the electronic journal of the rich display space and display form reflected. Whether it is video, audio, animation, games, including a variety of ways can be found in the electronic journal of the best locations. Some of the largest electronic magazine advertising space can carry up to 50 trillion.

         This bottleneck breakthrough speed and a variety of ways to realize the full integration of the network to meet people's leisure reading frame of mind, making the reader to be in the free time to take the initiative to study the mentality of a contact e-magazine advertising, a result, enterprises E-zine marketing can better reach business philosophy, product attributes and objectives of customer attitudes cognitive fit.

         According to the study in detail the possibility of advertising model, in the electronic journal of the media audience to accept the creation of advertising channels, the audience to take the initiative to accept the mainly susceptible to advertising influence. Advertising content in the design and production, the need to focus on advertising style, mood and magazine ads match the overall style, so that readers can advertising products to produce good impression. Compared in style and elegant electronic magazine put the image of corporate advertising, to expand awareness and enhance brand image have great effect.