Soft text marketing

     What is a network of soft text marketing it? To put it simply, put an article about your business, articles, news, or a new viewpoint, or

1 can cause readers to resonate with the article published on several different sites, and in the back, and I quote, the source of the article and author information enterprises in order to

Access would like to know these people to read, resulting in advertising effectiveness. This is the soft text marketing network, the current text of soft marketing, the best is

Knowledge of marketing, marketing and corporate culture news marketing.
     Soft text is based on the concept of product-specific demands and problems of analysis, consumer psychology to guide a targeted text mode, from the nature of

Speaking, it is the infiltration of corporate business strategy of soft in the ad form to achieve, usually through the dissemination of expression and public opinion so that consumers agree

Some concepts, views and analysis of ideas, so as to achieve brand awareness, product marketing purposes.

     In the traditional media industry, soft text only so highly regarded, the first big reason is that the eyeball to occupy a variety of media competition, the people on television,

Newspapers concerned about the drop in hardware ads, advertising is no longer the practical effect of obvious reason is that the second-largest soft-text media than the hard-charging ads lower

Much more funding is not very strong in the case of soft-text input-output more scientific and reasonable. So the point of view of enterprises from all willing to soft-text test

Water, in order to allow the market to Quick Start.

     Soft text marketing at least the following specific points:
     1, in essence, an advertisement
        - The pursuit of low-cost and efficient return, do not avoid commercial nature.
     2, disguised form of news and information, comments or contain text elements in the game
        - To make the audience "soft eyes" (only the presence of a vision, wandering, and have a chance)
     3, the purpose is to create trust
        - To make the audience "for being soft-hearted" (only believe that you will be put into action)
     4, the key requirement is the product selling point clearly thorough
        - To make the audience "brain soft" (with the impression, but also to understand clearly, otherwise the brain or hard)
     5, concentrated on the interest and the interests of
        - To make the audience "soft mouth" (using other people's mercy, eating other people's mouth soft)
     6, an important feature is the spread of the word-of-mouth
        - To make the audience "soft ear" (a friend recommended, but also willing to listen)

     At present, with the development of Internet media, network soft-wen also popular. In need of special note here is that the network soft text in some respects than

Soft edge newspaper text.

     For example, newspapers are generally soft text text occasionally insert black-and-white pictures, the audience into its own after reading something in the brain, unless the content

Particularly interesting, the general will not recommend to others. By the age of the Internet, as carriers in the dissemination of unprecedented freedom, network soft-text

Form of expression and dissemination of a richer and extensive manner. From Sina, Netease, Sohu and other portals to the various types of small and medium-sized sites, many news and information are

Mixed with commercial air, or hidden abstruse ads. And they have a breakthrough in the form of a single text and illustrations, can be used

Exquisite color photographs, text, sound, flash animation, video and other elements, and audiences often use instant messaging software, e-mail

, Forums, blog networks and other media, will be interesting or valuable information to a friend in order to achieve a direct and timely "word-of-mouth Communication

Broadcast. "