With the Internet in economic life play an increasingly important role, the concept of e-business people, domestic enterprises have also started to realize the network in their own development. Today a growing number of enterprises set up in the Internet site, would like to take this new thing to lend a hand to help enterprise development. Although e-commerce site to build a far from simple, but that is the right direction forward a bit. However, the ensuing rise to another question. Statistics show that the total number of the world's Web site has more than 40 million, the vast network of sea, how to make your customers find you? For business, not to build a website on the end of the story, your message can not reach the audience, which itself is a waste of resources. So how to make network marketing to play its greatest performance? This requires using a professional Web site promotion measures, such as search engine optimization. Through the search engine optimization can make your site have more opportunities to display your products to attract more potential customers to achieve the maximization of corporate interests.

     As the search engine database capacity is very large, with the user query relevant search results are often tens of thousands or even hundreds of thousands, millions, want users to visit them one by one the number of so many pages is clearly impossible. Therefore, the purpose of search engine optimization is to ensure that our website was first found by customers, which means our website in the search results more high ranking and attract potential customers the opportunity to visit more.

     According to well-known media research institutions Jupiter Media Metrix & NPD 2001 years 3 months statistics show that users search for product information more inclined to enter directly into the search engine knock box product name, such habits of users account for 28 percent of the total number of investigations , much higher than the large-scale Web browser "shopping channel" of users (5%) and click on online advertising users (4%). Statistics also revealed that 10 persons being investigated in 9 monthly visits to search engines, and such acts in a month on average above will repeat 5 times. One can imagine that the search engine marketing is the most effective and targeted marketing.