WOM

Word (Word of Mouth) from the communications, marketing and widely used.

Word-of-mouth marketing is defined as "word-of-mouth marketing is the enterprise market demand in the investigation of the circumstances, they need to provide consumers with products and services,

At the same time to develop a certain degree of word-of-mouth promotion scheme for the automatic dissemination of consumer products and services company a good rating, so that people know through word-of-mouth

Product, brand and market awareness, and ultimately to achieve corporate sales of products and service objectives.

Word-of-mouth marketing features:
 
⑴, face-to-face about, to convince the high rate. Because the word-of-mouth among people often rely on face-to-face communication, so the chances of convincing a high

, Almost 100 percent.
 
⑵, spontaneity, and initiative. Because the credibility of a strong word-of-mouth, which formed spontaneously in the crowd, took the initiative to the effect of the proliferation of lending.
 
⑶, good narrative. Word-of-mouth marketing can often have a familiar, well-known, has often been talked about at the beginning of a good story as articles,

This is also the key word-of-mouth marketing.
 
⑷, honesty. Honesty is the fundamental philosophy of life, honesty is the magic weapon of choice in business, natural word-of-mouth marketing can not be separated from the foundation honest. Therefore, I

Monument marketing reason to be convincing, because it was established in the basis of honesty.
 
China's culture from top to bottom in 5000 goes back to ancient times, many of the classic word-of-mouth marketing has been the case. Because there is no media in terms of ancient and

The reason why many of the classic brand has been a long time is not bad, it is relying on the word-of-mouth marketing spontaneous, proactive communication, before the formation of such a powerful

Vitality. For instance: Beijing Tongrentang, Quanjude roast duck restaurant and so on century-old shop; there it spread so far since the Song Dynasty on the well-known by the

Code lines "by asking the restaurant where they go, cowpoke Xinghuacun遥指", the only one on the train Shanxi Fen Wine Group brands centuries.
 
This shows that word-of-mouth marketing is the real shape the brand we demeanor. Therefore, the light of the above, a good brand is necessary as word-of-mouth marketing to plastic

Made. Because the word-of-mouth marketing is shaping the brand Terminator!

Google is now a legend of the Internet, Google is what it developed? Word-of-mouth communication, is that I have to say word-of-mouth marketing,

Is characterized by word-of-mouth marketing of a product or service feeling good, in my feelings to convey the products and services to a third party, from the

And let other people understand the products or services.

As a result of word-of-mouth marketing is to use the spread between people, but basically through friends, colleagues, relatives, schoolmates, such as a result of the dissemination and exchange of

This credibility is very high, word-of-mouth marketing, the biggest feature is the high credibility, if the network marketing staff if the use of network marketing, I believe I

Monument marketing is their main choice of one of the ways.

Word-of-mouth marketing by producers, sellers other than the individual, by expressly or implicitly, not through a third party to deal with processing and transmission on a

A specific products, brands, manufacturers, sellers, as well as to suggest that the above-mentioned objects of any organization or personal information, so that the nominees

Access to information, changes in attitudes, and even affect the purchasing behavior of a two-way interactive communication behavior. Can be simply understood as "a person through the purchase of mouth

It is said that the way goods pass on the message to the purchaser's family, friends and work and life in the exchanges of people, thereby encouraging their purchase decisions

The formation of a strategy of marketing ", that is all to the spread of word-of-mouth marketing for the pathway can be referred to as word-of-mouth marketing.

Word-of-mouth marketing is to meet customer demand, to win customer satisfaction and customer loyalty, access to positive word-of-mouth, with customers to establish a good relationship and references

High corporate and brand image as the goal. To achieve this goal, enterprises in carrying out prior to word-of-mouth marketing, it should have a comprehensive clear strategy

Deployment. That is, word-of-mouth marketing in the formulation of strategic objectives and positioning, the need to advance, taking into account the heterogeneity of customers and the impact of risks, taking into account the positive

And negative word-of-mouth reputation caused by differences in customer value, taking into account the long-term, medium-and short-term combination of word-of-mouth marketing strategy, taking into account the drainage

Road members, opinion leaders, the media, competitors, customers and other factors. Through the roles were reversed with customers to create a executable, controllable

System, measurable and easily understood a word-of-mouth customer marketing channels.

Through word-of-mouth marketing will help enterprises to increase sales, reduce costs to acquire new customers, the relationship between costs and the cost to maintain, so that corporate profits rose.

Thus, word of mouth, word-of-mouth communication and word-of-mouth marketing of these three concepts and the difference between the existing ties, can not be equated with the use of, and it can not arbitrarily change the need for

Depending on the use of the purpose of targeting selected, while the need for accurate word-of-mouth marketing to key customers to effectively identify and strengthen control

Rationale.

A will never withdraw from the stage, will not recognize the backward marketing tool, a kind of do not need high-cost inputs and achieved remarkable results in the method, a Biography

EC industry and the new economy are not refusing to marketing initiatives, and this is word-of-mouth marketing