Blog marketing concept can be said that there is no strict definition, to put it simply, it is using the blog to carry out such a network application form online marketing. To say what the blog marketing, what is the first blog from the start. Now on the blog to introduce the concept has been very much on the blog more or less the same description of the concept, in brief, the blog is a Web log (Internet diary), the English word for BLOG (WEB LOG acronym).

Blog diary contents of such a network is usually open to the public, they are able to express his or her web diary, but also can read other people's Web diary, it can be understood as a personal ideas, viewpoints, knowledge sharing on the Internet. This shows that the blog has the knowledge, initiative, and shared the basic features, is the blog of this nature is a kind of blog marketing based on personal knowledge resources (including thinking, experience and other forms) in the form of information transmission network . Therefore, the basis for carrying out the issue of blog marketing is a field of knowledge, learning and effective use of, and through the dissemination of knowledge to achieve the purpose of marketing messages.

Blog marketing and related concepts are corporate blog, marketing blog, which are also from the perspective of specific applications blog to describe the sector, the main difference between those who for personal interest or personal privacy for the content of personal blog. In fact, regardless of name or marketing company blog or blog, or blog in general are individual acts (of course not rule out the possibility that a company blog collective writing the same subject may be), but in writing the content and different starting points : Enterprise Marketing blog or blog with a clear purpose of corporate marketing, blog article in one way or another with the color of corporate marketing.