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Planning: a site plan operators
1. Target plan
Plan: 1-year cycle of the early implementation of the scheme objectives:
Goals: Brand started website
Tasks: to improve site traffic, cultivate customer stickiness
Strategy: Web platform construction, resource integration, Web site promotion, market development, team-building mechanism.
Phase I: Web platform perfect period (one and a half months): 20 ~ 30-day phase of the platform infrastructure, including Web site optimization process, as well as to beautify the page; 20 ~ 30-day information-gathering, a day 50 activities complete information entry to ensure that the initial site content Web site the amount of information. Objective: To ensure that the site smooth and stable operation, the basic integrity of the site content.
Phase II: Site test operation period (two and a half): In fact, at this stage can also be said that Web site operator or the content of the early sound period, the site operator and the authenticity of the results more convincing, the main task of this stage is: Preliminary site promotion and web site performance further improved. Objective: To form their own Web site style, to improve site traffic.
Phase III: Web site operators the medium term (5 months): this phase as a result of pre-publicity and promotion for the site has brought a certain degree of traffic, so this stage the focus should be on site to expand membership merchants and website users conversion so that the ordinary activities of view into the activities of users Published users, timely and effective collection of user feedback, another Web site and online promotion also need further follow-up. In the network marketing, the initial launch a number of online, offline business activities, mainly: Web advertising, Web site co-operation to promote joint business line.
Objective: To improve the user conversion rate, cultivate customer stickiness and raise the number of member merchants.
Phase IV: Web site operators late (3 months): To establish a web site brand value is the primary task at this stage, in front of a two-stage operation of the process, improve the website's traffic at the same time, accumulated a more user resources. Continue to do so in the promotion and content of the building site development, web marketing activities to further develop, it will be the focus of our work. The main ones being: an analysis of data on the Web site to improve the network marketing market development, further improve the site functionality and expand product site.
Objective: To market, to prepare for the occupation of the market.
2. Task Allocation
(1) Web content and services
Web site construction and services include: Web site content editing, website products and functional analysis, and online promotional activities.
(2) to promote business development
Web site development business: Web site to promote products and services (mainly line promotion), to maintain and users, businesses to communicate effectively to improve the site venues coverage.
a) Web site promotion
Responsible for marketing the site planning and management activities, as well as site branding. Promotional activities include: the activities of promotion, website promotion, promotion of joint business.
b) analysis of customer information
Understanding of customer demand, customer needs to collect information back to the site editors for finishing.
(3) Customer Service
Timely answers to users for the site problems, coupled with good market staff to collect feedback from the market information, as well as feedback from the market sort out the timely information to the website editors to plan and do a good job on the site's functionality and content of the planning, organization . In addition, audit information on the activities at the same time, businesses information. (4) technical maintenance
Technical maintenance aspects, including the site's page design, art and website development, database maintenance. Web site art and technical staff, should tie in with a good Web site editors and columns revised structure design requirements, even if some of the features to improve Web site through joint and interface design aesthetic. At the same time, art site in the company's line publicity materials to promote the design of the above with the market and editors to maintain match.
3. Team-building
Web site team-building for the Web site operators to provide the most basic protection. The basic structure of the team include: Marketing Department, Technology Department Web site, the site editor.
Marketing Department is responsible for site project's marketing activities planning and management, responsible for the marketing, ground publicity activities, as well as the company's brand promotion, to develop sites Member businesses, households and timely collection of user information, to develop customer resource. Technology Department Web site to Web site operator platform provides the security, stability and other aspects of security, in time to meet the company's maintenance of decision-making. Editorial Board is responsible for the content of Web site building, site planning section, the site design of products and services, as well as some online promotional activities, at the same time enriching the content of the website, the website text editing and data processing time.
Specific staffing are as follows:
Marketing Department: Marketing staff 2.
Technology Department Web site: Web site technical staff 2, a more functional modules building site, a focus of the technology Web site pages; website clip two, one side the technical side, a partial plane area.
Website Editorial: website editors 2.
4. Site Training
Most in need of training site: site location and operation of thinking training, Web services training, and other specific operations involved temporary training.
Plan: 1-year cycle of the early implementation of the scheme objectives:
Goals: Brand started website
Tasks: to improve site traffic, cultivate customer stickiness
Strategy: Web platform construction, resource integration, Web site promotion, market development, team-building mechanism.
Phase I: Web platform perfect period (one and a half months): 20 ~ 30-day phase of the platform infrastructure, including Web site optimization process, as well as to beautify the page; 20 ~ 30-day information-gathering, a day 50 activities complete information entry to ensure that the initial site content Web site the amount of information. Objective: To ensure that the site smooth and stable operation, the basic integrity of the site content.
Phase II: Site test operation period (two and a half): In fact, at this stage can also be said that Web site operator or the content of the early sound period, the site operator and the authenticity of the results more convincing, the main task of this stage is: Preliminary site promotion and web site performance further improved. Objective: To form their own Web site style, to improve site traffic.
Phase III: Web site operators the medium term (5 months): this phase as a result of pre-publicity and promotion for the site has brought a certain degree of traffic, so this stage the focus should be on site to expand membership merchants and website users conversion so that the ordinary activities of view into the activities of users Published users, timely and effective collection of user feedback, another Web site and online promotion also need further follow-up. In the network marketing, the initial launch a number of online, offline business activities, mainly: Web advertising, Web site co-operation to promote joint business line.
Objective: To improve the user conversion rate, cultivate customer stickiness and raise the number of member merchants.
Phase IV: Web site operators late (3 months): To establish a web site brand value is the primary task at this stage, in front of a two-stage operation of the process, improve the website's traffic at the same time, accumulated a more user resources. Continue to do so in the promotion and content of the building site development, web marketing activities to further develop, it will be the focus of our work. The main ones being: an analysis of data on the Web site to improve the network marketing market development, further improve the site functionality and expand product site.
Objective: To market, to prepare for the occupation of the market.
2. Task Allocation
(1) Web content and services
Web site construction and services include: Web site content editing, website products and functional analysis, and online promotional activities.
(2) to promote business development
Web site development business: Web site to promote products and services (mainly line promotion), to maintain and users, businesses to communicate effectively to improve the site venues coverage.
a) Web site promotion
Responsible for marketing the site planning and management activities, as well as site branding. Promotional activities include: the activities of promotion, website promotion, promotion of joint business.
b) analysis of customer information
Understanding of customer demand, customer needs to collect information back to the site editors for finishing.
(3) Customer Service
Timely answers to users for the site problems, coupled with good market staff to collect feedback from the market information, as well as feedback from the market sort out the timely information to the website editors to plan and do a good job on the site's functionality and content of the planning, organization . In addition, audit information on the activities at the same time, businesses information. (4) technical maintenance
Technical maintenance aspects, including the site's page design, art and website development, database maintenance. Web site art and technical staff, should tie in with a good Web site editors and columns revised structure design requirements, even if some of the features to improve Web site through joint and interface design aesthetic. At the same time, art site in the company's line publicity materials to promote the design of the above with the market and editors to maintain match.
3. Team-building
Web site team-building for the Web site operators to provide the most basic protection. The basic structure of the team include: Marketing Department, Technology Department Web site, the site editor.
Marketing Department is responsible for site project's marketing activities planning and management, responsible for the marketing, ground publicity activities, as well as the company's brand promotion, to develop sites Member businesses, households and timely collection of user information, to develop customer resource. Technology Department Web site to Web site operator platform provides the security, stability and other aspects of security, in time to meet the company's maintenance of decision-making. Editorial Board is responsible for the content of Web site building, site planning section, the site design of products and services, as well as some online promotional activities, at the same time enriching the content of the website, the website text editing and data processing time.
Specific staffing are as follows:
Marketing Department: Marketing staff 2.
Technology Department Web site: Web site technical staff 2, a more functional modules building site, a focus of the technology Web site pages; website clip two, one side the technical side, a partial plane area.
Website Editorial: website editors 2.
4. Site Training
Most in need of training site: site location and operation of thinking training, Web services training, and other specific operations involved temporary training.
