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Search engine optimization of misunderstanding

When I come into contact with customers, most customers search engine optimization is such a misunderstanding. They either think that we are with the search engines have some sort of ambiguous relationship, or on the thought that what we have powerful tools or software, can help them to achieve any desired position.

In fact, we disagree with the search engine does not exist between any cooperative relations, and there is no powerful tools or sophisticated.

Our main task is the site appropriate adjustments, the site for search engines is more friendly, which was relatively high in the rankings. In other words, a Web site in order to achieve good rankings, the premise is that it must contain relevant content.

There is another more common errors, many people think that search engine optimization is a panacea, as long as with relevant content, through the search engine optimization can achieve any desired position. For example: Before I have a client, they are doing online game operator, the subject matter is associated with the NBA basketball game, he told me that I hope that Web site in the NBA this keyword search results to obtain a better ranking.

After an assessment, I will give him a reply is "do not have the feasibility", a website (or pages) can appear in the relevant keyword search results, that's right, the prerequisite is a certain amount of relevant content. But only this is not enough, especially for some highly competitive industries, such as I cited that example, "NBA" this keyword. Unless we have sufficient number of high-quality site content, as well as after a certain degree of publicity, then have the opportunity to participate in this competition, but these conditions alone search engine optimization in the short term is impossible to realize.