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Google search products and user experience, vice president of Marissa Mayer 

Introduction: Google search products and user experience, vice president of Marissa Mayer(Marissa Mayer) recently accepted the United Kingdom ". Net" magazine interview, when it comes to the search, as well as Google's future. Following is the Internet version of the magazine published an interview with the full text:

Google developed a large number of new products in almost every one must undertake a "gatekeeper" - Meyer's review to determine whether the product can be released or still need further improvement.

Even used for decorative Google homepage every piece of graffiti Google (Google Doodle) need to be approved by her. From 9 years and a half years ago as Google's first female engineer to join Google Google to grow into a key decision makers, Meyer traveled a long way.

Google start-up only 2 percent when the chance of success

"At that time, the company is very small scale, only 20 people," Meyer recalled, "everyone energetic, full of entrepreneurial spirit, full of hope. We really feel we are engaged in the work may change the entire world. All because to take part in such an important and exciting work, we believe that this will have a significant impact, although we are not very clear what impact will be. "

Meyer did not think Google will become the world's largest Internet company, when she joined the time, Google has just and Netscape (Netscape) signed an agreement to become the latter's default search engine. "In fact, I think we only about 2 percent of the opportunity to be successful, this sounds like a very small chance, but in fact this is the start-up companies the average success rate of 100 times. Compared with other start-up companies, the probability has is very, very high, but even so, still need to be successful components of a great luck. "

In Meyer, the luck was not all that important. She smart, wise, careful thought and ambitious, as amended Google product suite even some recalcitrant. Critics, especially in Silicon Valley blog Valleywag Web site for the robot, she said, she may have to do. Meyer under 150 product manager, every month there will be 10-12 major products require her to look over.

In addition, 1000-2000 secondary projects awaiting her review. She seems not to make decisions all the time, the internal staff of her new ideas to criticize or endorse the process known as "cross-firing Marissa (Marissa Gauntlet)". Under normal circumstances, each team presented to Meyer perspective of time less than 10 minutes, but in this process, Meyer will concentrate on listening, not check e-mail or phone.

In addition to formal meetings, Meyer office door open for an hour every day, each person can Google go in to her questions or to consult on a project more suggestions. Of course, as the title of his position, as described, Meyer's concern focused on the user experience. She focused on the needs of end users are often asked about the mother's use of the views of new products in order to serve as a reference standard to test the adequacy of simple ideas.

However, when the decision whether a product when it is published, what criteria need to consider this? "I would like to see a creative insights and innovation," she explained, "I would also like to look at the product development team's overall vitality and strength, and then make a comprehensive evaluation. If the product concept of good and there a good team, then will develop a very successful product. "

Innovation is the Meyer's love

Innovation is the Meyer's love (and cake - in fact she has already invested in a company called "dream cake" (I Dream Of Cake) professional cake companies). She used her "20 percent time" (Google's handling of personal items to give employees time) to consider this question: How Google's introduction of new products at the same time be able to continue innovation.

Meyer has pointed out that search engines are still a lot of innovation, change and development. Although the Google word about future products, but Meyer is still hinted at Google's future development direction. She said: "We believe that beyond the keyword search is very important, should allow users to ask questions, in addition, search engines may be able to allow users to use mobile phones visit the Web site more convenient. We are still considering how to take full advantage of new media, how to books, video and news into the search experience. Then, will also develop a wide range of Personalized Search. "

To celebrate Google's 10 birthday, Meyer recently published article stated blog search some of the ideas the future. While 90% of the search solution to all the problems, but she believed that the settlement of the remaining 10% will take decades.

The future of search engine

She put the current search technology to a 16,17 century biology and physics, said that from 10 search results link to the composition of the Google search page is just beginning. In the search results by adding pictures, video, news, books and maps of the full search is step in the right direction.

Meyer said that since May 2007 since it was launched, Google team has been in rich media search results to improve the interface design and user experience. We will in the next few months to see Google's latest achievements.

Meyer also believe that personalization will become an important component of search. Because Personalized Search to a better understanding of user needs, search engines will be able to do a better job.

Meyer said: "The future of search engines may be able to know your location, you may know that you already know what information or information obtained earlier, may also be fully aware of your preference, because you choose to share these with us information. We can not determine which signals a most valuable personality, but we are now personalize the field of search engine research and testing, because we believe it will be very important in the future. "

Users of the same social circles is very important. She explained: "We need to better use of the user's friends, to understand what users will read the news, which concern the local events. These things are very attractive."

Meyer described his ideal concept of search engines that search engine is "your best friend can help you be informed immediately and all of the world's information, at the same time is a you have ever seen or know the best photographic memory . " To some, this may be a bit scary, but she said that a good user experience will respect the privacy of users. For example, Google's Personalized Search, you can view their own web browser history, and may wish to delete to delete the entry.

In addition, Google will continue to cloud computing. Meyer said passionately, as opposed to a mere notebook preserved in a single copy, cloud computing will be better able to backup and preserve user data.

She said: "This is a very exciting thing. Many large Internet companies have created the server cluster, the user can begin to actually use these servers to more reliable storage of their data. Cloud computing allows users to complete the liberation of themselves, no longer confined to a computer, from anywhere you can access your data. how to use the cloud depends entirely on your own, you may decide to own all the data on the clouds, which can also put a very small part in clouds, it is entirely up to you to decide. For example, you might want to own medical records stored in Google Health, and then can access the Internet at any place to access the information. "

Meyer's work in the Google time fast approaching 10 years, but now, she did not intend to leave. "I am a computer fans, for us in terms of these people, Google is an excellent company," she said, "I love my job very much, because I encounter every day new problems, to meet new challenges . I am now for our Geo products, Google Book Search and Google Health efforts. all of which are my favorite. "