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Search engines frequently make mistakes: auction model questioned
State regulation of the Internet vulgar special action of the wind to start, at the same time announced a number of the existence of a large number of violations of social ethics, damage to physical and mental health of young people's Web site a list of vulgar content, including two well-known search engine company Google and Baidu are the list. It is said that Google's "Web Search", "Image Search" As a result of the existence of a large number of pornographic websites; Baidu's "Baidu Post Bar," and "Baidu Space" exists in a lot of vulgar picture, some sections of the existence of pornographic content ; "Baidu search" "web search" results, the existence of a large number of pornographic websites.
The list came to light after suffering from Baidu criticized re-entry into public view. Not long ago, by the "Sanlu milk powder incident" caused by the competitive position of Baidu growing doubts. In December last year, the joint nearly easy network website launched a lawsuit against the auction rankings. Law Network CEO Feng Yi-chang said that in order to make Baidu ranked bid to give up this business model, they "have repeatedly failed their consultations," a last resort the use of judicial means. He also said that Baidu has been listed in the United States, if the result of domestic litigation is not satisfactory, will be actively preparing for the prosecution in the United States.
Once the local search leader why a time "universal condemnation"? This may seem drastic "change of face" behind the field of search engine revealed the problem worthy of reflection.
Blame bid rankings
Internet industry in China, Baidu can be a dark horse. January 1, 2000 Baidu after the establishment of its first auction of the rapid rise of the top business model. August 5, 2005, NASDAQ-listed Baidu in the United States, becoming the global capital markets on the most high-profile listed companies. By 2008, Baidu search engine in China has been firmly secured the top spot in the field, monopolized the domestic market share七成. According to incomplete statistics, the auction brought Baidu ranked for more than 80% of income is well-deserved, "the core business."
However, the September 12 last year, the End of the World community is a "public relations solutions Sanlu Group recommended" version of the electronic scanning, so that Baidu's bid ranking plunged into an unprecedented passive mode. In this so-called "public relations solution proposal", the Deputy Sanlu Group PR business in Beijing, Tao Lan Tong said a little advertising companies should be "with the search engine Baidu media ... ... in this matter has not been much exposure of the special period, as soon as possible Baidu signed with three million of the framework agreement ... ... a small site may be removed malicious reports. " This post have a significant impact on the Internet, many Internet users found that Baidu to spend money on, the shielding of the Sanlu Group's negative news.
Then, last November 15 and 16, China Central Television "News 30" program broadcast continuous reports, the disclosure of Baidu's bid ranking search results lead to unfair and misleading to consumers phenomenon. Survey shows that appear on medical leave劣药Baidu's search results, and the top, so that not only花了冤枉钱patients, but also a delay of a disease.
December 16 last year, "News 30" also broadcast "false information Web site by the" ship "casting a net, search engines need to standardize the" reports on the existence of the entire search engine industry's "black gold industry chain" and the current status of false information Analysis reports.
Media coverage has led to a public "search of hegemony" of wide concern.
"Search hegemony" on suspicion of monopoly
"If Baidu users recommended bad things, the user will naturally choose other search engines." Baidu CEO Robin Li believes that by the client to provide competitive ranking, advertising and other services, is the search engine's normal operations, this business model No problem itself.
However, research has long been engaged in anti-monopoly law in China People's University Law School Professor WU Hong-wei said that as a share of China market share of more than七成search service provider, Baidu shielding related sites and information, through the competitive position of misleading consumers to buy higher ranking products, has been hegemonic behavior of a monopoly.
WU Hong-wei said that the legality of a business model, the main considerations from three aspects: First, whether the recognition of laws and regulations; second is whether the civil law of good faith and fair principles; Third, in line with the public interest and long-term development. Baidu's bid ranking should belong to China's "anti-monopoly law," the provisions of "abuse of market dominance" behavior.
It is learned that the universal medicine network have been recently SAIC antitrust Department filed a "anti-monopoly investigation application", the proposed law enforcement agencies on the fact that Baidu suspected monopoly investigation, and sentenced to a fine of 1.7444 billion yuan. This became China's first network of anti-monopoly case.
However, WU Hong-wei frankly, the current domestic monopolistic behavior recognition and more complex trials, there is no truly successful antitrust case, we must speed up the "anti-monopoly law" supporting regulations.
To strengthen self-discipline in order to get out the crisis of confidence
According to survey, in Beijing and Shanghai, Baidu's market share has decreased by 2.5% and 1.2%. The face of the current caused by Baidu public crisis of confidence, how to find a reasonable and healthy development, the local search engine has become an important issue can not be avoided.
Renmin University of China School of Journalism Professor Chen Li-Dan believes that the search engine has not only a networking technology and a common platform to provide information, it has developed into a widely influential new media, to control the flow of information, public opinion played directly affect people's cognitive world. The crisis exposed Baidu encountered this industry ethics missing, serious damage to the selection mechanism of information independence and impartiality, it also undermines the credibility of new media.
In his view, in the current relevant laws and regulations are not perfect, the Government should tighten the supervision of the search engine industry is necessary, but the search engine service providers to be more efficient and self-discipline. On the one hand, the Internet industry can learn from the practice in some countries, the establishment of the Internet Committee to ensure that the rights and interests of the Internet industry and commitment to the necessary social responsibility; on the other hand, should be bound by the formation of public oversight mechanism, the search engine industry to develop a community recognized the binding mechanism to prevent the loss occurred.
"Only a dozen years of history can be said that the search engine is currently still in the 'childhood', the future, how to make the search engine to follow professional ethics and professional norms, remodeling credibility in order to obtain long-term development, we should be thinking." Chen said Dan.
The list came to light after suffering from Baidu criticized re-entry into public view. Not long ago, by the "Sanlu milk powder incident" caused by the competitive position of Baidu growing doubts. In December last year, the joint nearly easy network website launched a lawsuit against the auction rankings. Law Network CEO Feng Yi-chang said that in order to make Baidu ranked bid to give up this business model, they "have repeatedly failed their consultations," a last resort the use of judicial means. He also said that Baidu has been listed in the United States, if the result of domestic litigation is not satisfactory, will be actively preparing for the prosecution in the United States.
Once the local search leader why a time "universal condemnation"? This may seem drastic "change of face" behind the field of search engine revealed the problem worthy of reflection.
Blame bid rankings
Internet industry in China, Baidu can be a dark horse. January 1, 2000 Baidu after the establishment of its first auction of the rapid rise of the top business model. August 5, 2005, NASDAQ-listed Baidu in the United States, becoming the global capital markets on the most high-profile listed companies. By 2008, Baidu search engine in China has been firmly secured the top spot in the field, monopolized the domestic market share七成. According to incomplete statistics, the auction brought Baidu ranked for more than 80% of income is well-deserved, "the core business."
However, the September 12 last year, the End of the World community is a "public relations solutions Sanlu Group recommended" version of the electronic scanning, so that Baidu's bid ranking plunged into an unprecedented passive mode. In this so-called "public relations solution proposal", the Deputy Sanlu Group PR business in Beijing, Tao Lan Tong said a little advertising companies should be "with the search engine Baidu media ... ... in this matter has not been much exposure of the special period, as soon as possible Baidu signed with three million of the framework agreement ... ... a small site may be removed malicious reports. " This post have a significant impact on the Internet, many Internet users found that Baidu to spend money on, the shielding of the Sanlu Group's negative news.
Then, last November 15 and 16, China Central Television "News 30" program broadcast continuous reports, the disclosure of Baidu's bid ranking search results lead to unfair and misleading to consumers phenomenon. Survey shows that appear on medical leave劣药Baidu's search results, and the top, so that not only花了冤枉钱patients, but also a delay of a disease.
December 16 last year, "News 30" also broadcast "false information Web site by the" ship "casting a net, search engines need to standardize the" reports on the existence of the entire search engine industry's "black gold industry chain" and the current status of false information Analysis reports.
Media coverage has led to a public "search of hegemony" of wide concern.
"Search hegemony" on suspicion of monopoly
"If Baidu users recommended bad things, the user will naturally choose other search engines." Baidu CEO Robin Li believes that by the client to provide competitive ranking, advertising and other services, is the search engine's normal operations, this business model No problem itself.
However, research has long been engaged in anti-monopoly law in China People's University Law School Professor WU Hong-wei said that as a share of China market share of more than七成search service provider, Baidu shielding related sites and information, through the competitive position of misleading consumers to buy higher ranking products, has been hegemonic behavior of a monopoly.
WU Hong-wei said that the legality of a business model, the main considerations from three aspects: First, whether the recognition of laws and regulations; second is whether the civil law of good faith and fair principles; Third, in line with the public interest and long-term development. Baidu's bid ranking should belong to China's "anti-monopoly law," the provisions of "abuse of market dominance" behavior.
It is learned that the universal medicine network have been recently SAIC antitrust Department filed a "anti-monopoly investigation application", the proposed law enforcement agencies on the fact that Baidu suspected monopoly investigation, and sentenced to a fine of 1.7444 billion yuan. This became China's first network of anti-monopoly case.
However, WU Hong-wei frankly, the current domestic monopolistic behavior recognition and more complex trials, there is no truly successful antitrust case, we must speed up the "anti-monopoly law" supporting regulations.
To strengthen self-discipline in order to get out the crisis of confidence
According to survey, in Beijing and Shanghai, Baidu's market share has decreased by 2.5% and 1.2%. The face of the current caused by Baidu public crisis of confidence, how to find a reasonable and healthy development, the local search engine has become an important issue can not be avoided.
Renmin University of China School of Journalism Professor Chen Li-Dan believes that the search engine has not only a networking technology and a common platform to provide information, it has developed into a widely influential new media, to control the flow of information, public opinion played directly affect people's cognitive world. The crisis exposed Baidu encountered this industry ethics missing, serious damage to the selection mechanism of information independence and impartiality, it also undermines the credibility of new media.
In his view, in the current relevant laws and regulations are not perfect, the Government should tighten the supervision of the search engine industry is necessary, but the search engine service providers to be more efficient and self-discipline. On the one hand, the Internet industry can learn from the practice in some countries, the establishment of the Internet Committee to ensure that the rights and interests of the Internet industry and commitment to the necessary social responsibility; on the other hand, should be bound by the formation of public oversight mechanism, the search engine industry to develop a community recognized the binding mechanism to prevent the loss occurred.
"Only a dozen years of history can be said that the search engine is currently still in the 'childhood', the future, how to make the search engine to follow professional ethics and professional norms, remodeling credibility in order to obtain long-term development, we should be thinking." Chen said Dan.
