Dec. 17 news, IT well-known lawyer Li Changqing today to integrate online marketing experts said the Jindo Shanghai, and prepare their own new dimension along with a lawyer, submitted to the State Council, "the Internet search engine, the legislative proposals" and announced the development of their 10 recommendations. The proposed administrative rules and regulations of the State Council as soon as possible in order to standardize the search engine operators. (Reporter: DAI Zi Long)

Following is the State Council's suggestions:

1, in order to ensure national security and sovereignty of the public use of objective and impartial information on the Internet, through the establishment of the State-funded "National Internet Information Center search" to prohibit the activities of the for-profit centers.

2, shielding legal Search Engine ban on the registration Web site, the prohibition of artificial intervention in search engine search results, the decision to shield the country should have the right to make sector.

3, the establishment of a national search engine for real-time monitoring system requires the use of search engines search technology and search for national regulatory transparency, prohibit search for specific information embedded in the "black list."

4, bidding to provide search engine ranking services or paid search results to display ads for a permit to operate.

5, points out about the search results show that natural search results displayed on the left side, right side of the display ads.

6, the auction marked a clear position to "advertising", the prohibition of the use of "promoting" or "Sponsored Links".

7, the search engine should strictly examine the qualifications of advertisers, publishers and advertisers to bear the responsibility.

8, click on the Prohibition of fraud and malicious clicks, 24 hours from the same IP clicks, no matter how many there are only counted once.

9, search engine advertisers should provide a list of consumption, specific to each click on the timing, location and cost, so that advertisers clearly consumption.

10, and intellectual property law, regulate the use of words, those who have the exclusive right to trademark the words of a class of the implementation of the protection of intellectual property rights to prohibit improper use.
     
     
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